Some energy drinks may contain as much as 500 mg per can (the amount in 14 cans of cola). Too much caffeine from any beverage, particularly when several are taken in one day in sensitive individuals, can lead to anxiety, insomnia, heart problems like irregular heartbeat and elevated blood pressure, and in rare cases seizures or cardiac arrest. Emerging evidence has linked energy drink consumption with negative health consequences in youth like risk-seeking behaviors, poor mental health, adverse cardiovascular effects, and metabolic, renal, or dental problems. Youth are attracted to energy drinks due to effective marketing, influence from peers, and lack of knowledge about their potential harmful effects. Research has shown that adolescents lack maturity in key areas of the brain and are more likely to engage in risk-taking behavior, making them vulnerable to risky behaviors sometimes portrayed in energy drink marketing. Youth are exposed to energy drink advertising on children’s websites, computer games, television, supermarkets, and sporting events. It is a $21 billion industry, with marketing campaigns targeting youth and being sold in places that are easily accessed by this age group. Estimates show more than a 240% increase in U.S. Children and teens may experience heightened effects from the high amounts of caffeine, added sugars including high fructose corn syrup, low-calorie sweeteners, and herbal stimulants, partly due to their smaller body size.
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